Definition: Odour is a smell; usually unpleasant. In our business, odours accompany many of the different job types we handle. Water Damage, Sewer Back Up, Smoke and Fire Damage as well as Protein Fires all have odours which must be addressed.
There are two ways we can affect odour; masking and neutralizing.
Masking is the concept behind air fresheners in that a pleasant smell is introduced in high enough concentrations to mask the unpleasant smell. The nose then only detects the pleasant smell that gives rise to a fresh smell. The only downside to this approach is that the bad smell is not removed but stays in the background and any masking may need to be continually repeated to hide the smell.
Neutralization is the process that nullifies the odour-producing chemical, including those persistently produced. During this process the specially formulated agent is atomised and absorbs the odour-producing compound, neutralizing the compound. The result is not just the elimination of the unpleasant smell but a light and fresh aroma to the location.
When you have unpleasant odours that you wish to eliminate, DO:
But DO NOT: